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Mission & Values


Who We Are at Southwest Health

Mission (why we’re here):

Caring. For Life.

Vision (where we’re going):

We’re creating a healthier southwest Wisconsin.

Values (how we act):

Dignity – The value of every human life is worthy of respect, honor, and high esteem.

Responsibility – The privilege of serving our communities compels us to ensure the wise use of resources.

Integrity – Our words and actions need to be united to build trusting relationships at work and in our communities.

Innovation  The courage to seek out new information, advance ourselves, and embrace change helps us lead the way.

Excellence – We can be the best by striving to do better every day and, in our efforts, enhance our lives and the lives of those we serve.


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The experts and capabilities of larger hospitals. What's different with us is we treat you right.

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Great care to keep you healthy and well. Right here where you need us.