ABOUT US
Dan Rohrbach
Chief Executive Officer
The winning attitude he cultivated in college athletics served him well as a young healthcare executive rising quickly, gaining experience, and meeting challenges. After three years of experience in long-term care and six years in rural healthcare finance, Dan took on his first Chief Executive Officer position at 32 at Essentia Health in Ada, Minnesota. He brought the organization through numerous financial and operational challenges to create a high-performing local health system with a dedicated team of employees and a strong medical staff. Dan’s career has also included successful leadership and management positions with the Benedictine Health System and Cuyuna Regional Medical Center in Crosby, Minnesota.
Dan and his wife Amy, an accountant, have three children, including a daughter who is a Registered Nurse in Fargo and twins who graduated college from the University of Wisconsin-La Crosse. He is an avid fisherman, golfer, and racquetball player.
Steve McCarthy, PT, MBA,
Chief Operating Officer
Steve started with Southwest Health in 2013 with a strong background in patient care and deep experience managing, growing, and developing both clinics and clinical services, Steve has long demonstrated an exceptional commitment to rural health and to shaping the delivery of patient-centered care and expanding services at Southwest Health.
Hilbert, Wisconsin is Steve’s hometown, yet he has resided in the driftless area for over 25 years. His parents reside in Platteville and has extended family throughout the region. Steve earned his BS Degree in Physical Therapy from the University of Wisconsin – LaCrosse and his MBA from the University of Phoenix – Madison Campus. Steve has wide-ranging and comprehensive experience in strategic planning and business development as well as building projects, quality, professional recruitment and development. His many awards and accolades include being named State and National Nursing Home Administrator of the Year.
For Steve, living in rural communities has also always meant being engaged in local leadership activities. He has served as village trustee, chamber board member, United Way Past President, former school board member, and other community leadership posts. He and his wife Linda, a physical therapist, have two daughters, Megan and Halle. In his spare time, Steve enjoys spending time with family and traveling.
Jesse Sookochoff, MBA, FACHE
Chief Administrative & Financial Officer
Jesse Sookochoff serves as the Chief Administrative & Financial Officer at Southwest Health Center, where he provides strategic leadership across finance, operations, and organizational administration. With more than 20 years of experience in the financial industry and a deep knowledge of healthcare administration and finance, Jesse plays a vital role in ensuring the financial strength, operational efficiency, and long-term sustainability of the organization.
A natural leader with a family legacy in healthcare, Jesse is passionate about advancing high-quality, patient-centered care while maintaining fiscal responsibility. He oversees finance, revenue cycle, information technology, supply chain, emergency medical services, retail pharmacy, food and nutrition services, and guides other critical functions that support Southwest Health’s mission and service to the community.
Jesse grew up between Manitoulin Island (Ontario, Canada), Spring Valley, Minnesota, and Eagle River, Wisconsin. He earned his Bachelor of Business Administration in Finance from the Labovitz School of Business and Economics at the University of Minnesota Duluth, and later completed a Master of Business Administration in Strategic Management from the Sauder School of Business at the University of British Columbia in Vancouver. Committed to professional growth, Jesse is a Fellow of the American College of Healthcare Executives (ACHE), a member of the Healthcare Financial Management Association (HFMA), and holds a Lean Six Sigma Black Belt designation.
Throughout his career, he has been recognized for building high-performing teams, driving system improvements, and implementing innovative solutions that strengthen both operational and financial performance.
Outside of work, Jesse is a dedicated family man who loves spending time outdoors with his wife Amy and their three children, Niko, Elsie, and Chloe. He enjoys spending time fishing in Northern Ontario, traveling, and woodworking.
Caiti Droessler
Chief Human Resources Officer
Caiti Droessler serves as the Chief Human Resources Officer at Southwest Health, where she leads the organization’s human resources strategy with a focus on recruitment and retention, performance management, leadership development, employee engagement and wellness, education and development, compensation and benefits, and employee relations.
Since joining Southwest Health in 2015, Caiti has held multiple roles within the organization, bringing a deep understanding of both the people and the culture that drive its success. She became a member of the administrative team in 2022, where she continues to champion a positive, supportive, and growth-oriented workplace. As the Chief Human Resources Officer, Caiti focuses on our people and our culture (Journey to Excellence) to maintain employee engagement while providing exceptional care for the patients we serve.
A native of southwest Wisconsin, Caiti has built both her life and career in the region she calls home. She earned her degree in Business Administration from the University of Wisconsin–Platteville, with a double emphasis in Management and Human Resource Management.
Caiti lives in Platteville with her husband, Ben, and their three children—Ellianna, Finley, and Piper. Outside of work, she enjoys staying active outdoors, exercising, reading, camping, and spending time with friends and family.
Corey Schmidt, MLT (ASCP), MBA
Chief Ancillary Services Officer
Corey grew up on a farm in rural Wisconsin, where he learned early on that resourcefulness and problem-solving were part of everyday life. With limited resources, he often had to figure out creative solutions to keep things running – whether it was repairing equipment with what was on hand or finding new ways to get the job done. Corey joins the leadership team with a background in the laboratory and served as the Laboratory Director at Southwest Health for two years. Utilizing his problem-solving and process improvement skills, Corey now serves as the Chief Ancillary Services Officer.
Corey returned to Southwest Health after being a student here many years ago. He’s excited to be back with the organization. After graduating from the University of Wisconsin-Platteville with a Biology Degree, he obtained an additional Laboratory Science degree at Madison Area Technical College. After a break from school, he decided to further his education by earning an MBA with an emphasis in healthcare management from Western Governor’s University.
Corey is excited to provide guidance and resources to the employees of Southwest Health and to empower employees to further their careers more than they thought was possible. A native of small-town Wisconsin, he brings a combination of rural farming community experience and clinical expertise to the hospital. Corey describes Southwest Health as a great place to work and is positioned for long-term success. He’s enthusiastic to help Southwest Health continue to grow as a regional leader for healthcare.
When Corey is not working at Southwest Health or serving on multiple committees, he spends time camping, fishing, and working in his garden with his wife Michelle, and kids, Brianna, Bobby, Bradley, and Brooklynn.
Brandi Weber, MBA, RN
Chief Nursing Officer
With first-hand experience as a Southwest Health nurse, Brandi brings a unique perspective to Southwest Health’s leadership team. As a Registered Nurse with experience leading the Med/Surg floor, she’s performed various roles utilizing her clinical and leadership skills. She’s provided hands-on patient care on the Med/Surg floor and led staff as a nursing supervisor.
Brandi’s healthcare experience is vast. She started her career at Southwest Health’s nursing home after working previously in other hospitals. She then transitioned to Southwest Health’s hospital before leading the Med/Surg floor. Using this experience, Brandi is excited to lead Southwest Health with patient experience and care top of mind. Her willingness to serve and first-hand understanding of the organization will assist Southwest Health’s growth goal!
A Wisconsin native, Brandi grew up and established her career here in southwest Wisconsin. She earned her nursing degree from Southwest Technical College in Fennimore, Wisconsin. She then attended Franklin University for her Bachelor of Nursing degree and holds a Master of Business Management degree from Western Governors University.
When she’s not working at Southwest Health, Brandi volunteers as the Vice President and EMT with the Dickeyville EMS unit. Outside of serving southwest Wisconsin, Brandi spends time with her husband, Jamie, and her three children, Waylon, Carolyn, and Lyle.
The experts and capabilities of larger hospitals. What's different with us is we treat you right.
Great care to keep you healthy and well. Right here where you need us.
1400 Eastside Road
Platteville, WI 53818
608.348.2331
1400 Eastside Road
Platteville, WI 53818
608.348.2331