Leadership Team

danr_WEBDan Rohrbach
Chief Executive Officer

With over 20 years in leadership roles in rural healthcare organizations, Dan brings SH a high level of management skill and experience. Yet, those who know him best say it’s his personality and attitude that make him an uncommonly strong leader.

Growing up on a dairy farm in Ashley, North Dakota, Dan first learned the value of good hard work. With a scholarship to play football and run track at Valley City State University, he made the hard work pay off by becoming an All-American in football. Later, Dan went on to earn a Master’s in Management from the University of St. Scholastica in Duluth, Minnesota.

The winning attitude he cultivated in college and athletics served him well as a young healthcare executive rising quickly, gaining experience and meeting challenges. After 3 years of experience in long-term care and six years in rural healthcare finance, Dan took on his first Chief Executive Officer position at the age of 32 at Essentia Health in Ada, Minnesota. There, he brought the organization through numerous financial and operational challenges to create a high performing local health system with a dedicated team of employees and a strong medical staff. Dan’s career has also included successful leadership and management positions with the Benedictine Health System and Cuyuna Regional Medical Center in Crosby, Minnesota.

Now at SH, Dan is putting his exceptional leadership skills to work to realize the full potential of an organization that enjoys strong community support, an excellent medical staff and employees, a solid financial footing and beautiful facilities. Since his arrival in August 2011, SH has recruited many key staff and physicians, added powerful new diagnostic imaging technologies, and made exciting additions and expansions to services. Today, buoyed by Dan’s natural leadership abilities and can-do attitude, SH’s future and the future of local healthcare in Southwest Wisconsin now shines brighter than ever before.

Dan and his wife Amy, an accountant, have three children, including a daughter in college and twins in high school. He is an avid fisherman, golfer and racquetball player.

Robert Pastor, RN, FACHE
Chief Clinical Officer

Though his passion for people and caring is what brought him to a career in healthcare, it’s his passion and enthusiasm for leadership and quality that has been the hallmark of Robb’s success.

Having grown up in Detroit, Michigan, Robb attended Henry Ford Community College early in his academic life, earning two Associate Degrees and graduating Summa Cum Laude. He then earned a B.S. in Business Administration (again graduating Summa Cum Laude) from Cleary University in Ann Arbor and an MBA from the University of Texas – Permian Basin.

Today, Robb’s 20+ years of experience as a Registered Nurse has helped him understand healthcare operations because he brings real life experience to his education and well-honed management and leadership skills. And, having served in a wide range of clinical settings at excellent facilities across four states, he brings SH operational experience of exceptional depth and breadth. In addition, Robb offers extensive quality improvement experience, exemplified by his Green Belt in Six Sigma. Robb is also a Fellow of the American College of Healthcare Executives (FACHE) and is board certified in healthcare administration.

Robb is passionate about the community and his profession. He’s an active member of the Platteville Rotary, as well as a Board Member for the Platteville Regional Chamber and the Wisconsin Chapter of the American College of Healthcare Executives. His wife Andrea is SH’s Director of Health Information Management. In their spare time, they enjoy traveling and spending time with their young son, Jack. Robb is also  an avid film and music lover.

Steve-McCarthy-VP-Strategy-and-Business-DevelopmentSteve McCarthy, PT, MBA
Chief Operating Officer

Coming to SH with a strong background in patient care and deep experience managing, growing, and developing both clinics and clinical services, Steve has long demonstrated an exceptional commitment to rural health and to shaping the delivery of patient-centered care.

Hilbert, Wisconsin is Steve’s hometown, yet he has strong roots throughout the southwest region of the state as his father was born and raised around Highland, his mother near Richland Center, and a family tree farm has long been maintained in Clyde. Steve earned his BS Degree in Physical Therapy from the University of Wisconsin – LaCrosse and his MBA from the University of Phoenix – Madison Campus. He brings SH wide-ranging and valuable experience in strategic planning and business development as well as building projects, quality, professional recruitment and development, and service management. His many awards and accolades include being named State and National Nursing Home Administrator of the Year while in an interim role.

For Steve, living in rural communities has also always meant being engaged in local leadership outside of work. He has served as village trustee, chamber board member, and school board member among other community leadership posts. He and his wife Linda, a physical therapist, have two daughters, Megan and Halle. In his spare time, Steve enjoys hunting, fishing, and family travel.

jessieJesse Sookochoff, MBA, FACHE
Chief Administrative & Financial Officer

Jesse comes to SH with over a decade of experience in the financial industry and a wealth of knowledge about health care administration and finance. His long family history of healthcare careers has given him the drive and passion to be a natural leader in the industry.

Jesse grew up between Manitoulin Island, Ontario Canada, Spring Valley, Minnesota and Eagle River, Wisconsin. He graduated with a Bachelor of Business Administration in Finance from Labovitz School of Business and Economics at the University of Minnesota in Duluth, MN. Jesse then attended the Sauder School of Business at the University of British Columbia in Vancouver where he earned his Master of Business Administration in Strategic Management.  

He has continued to further himself by becoming a Fellow of the American College of Healthcare Executives (ACHE) as well as a member of the Healthcare Financial Management Association (HFMA). Jesse earned his Lean Six Sigma Black Belt designation during his extensive career with Ministry Health Care across Northern and Central Wisconsin. While there he also won the Healthcare Business Insights Revenue Cycle Award for Revenue Cycle improvement and excellence. 

Jesse is a family man who enjoys volunteering and spending time outdoors with his wife Amy and their three children. He enjoys skiing, sailing, playing and coaching hockey, traveling and woodworking.