Chief Executive Officer
With over 25 years in leadership roles in rural healthcare organizations, Dan brings Southwest Health a high level of management skills and experience. Yet, those who know him best say his personality and attitude make him an uncommonly strong leader.
Growing up on a dairy farm in Ashley, North Dakota, Dan first learned the value of good hard work. With a scholarship to play football and run track at Valley City State University, he made the hard work pay off by becoming an All-American in football. Later, Dan went on to earn a Master’s in Management from the University of St. Scholastica in Duluth, Minnesota.
The winning attitude he cultivated in college athletics served him well as a young healthcare executive rising quickly, gaining experience, and meeting challenges. After three years of experience in long-term care and six years in rural healthcare finance, Dan took on his first Chief Executive Officer position at 32 at Essentia Health in Ada, Minnesota. He brought the organization through numerous financial and operational challenges to create a high-performing local health system with a dedicated team of employees and a strong medical staff. Dan’s career has also included successful leadership and management positions with the Benedictine Health System and Cuyuna Regional Medical Center in Crosby, Minnesota.
At Southwest Health, Dan is putting his exceptional leadership skills to work to realize the full potential of an organization that enjoys strong community support, excellent medical staff and employees, a solid financial footing, and beautiful facilities. Since his arrival in August 2011, SH has recruited many key staff and physicians, added powerful new diagnostic imaging technologies, and made exciting additions and expansions to services. Today, buoyed by Dan’s natural leadership abilities and can-do attitude, Southwest Health’s future and the future of local healthcare in Southwest Wisconsin now shine brighter than ever before.
Dan and his wife Amy, an accountant, have three children, including a daughter who is a Registered Nurse in Fargo and twins in college at La Crosse. He is an avid fisherman, golfer, and racquetball player.
With first-hand experience as a Southwest Health nurse, Brandi brings a unique perspective to Southwest Health’s leadership team. As a Registered Nurse with experience leading the Med/Surg floor, she’s performed various roles utilizing her clinical and leadership skills. She’s provided hands-on patient care on the Med/Surg floor and led staff as a nursing supervisor.
Brandi’s healthcare experience is vast. She started her career at Southwest Health’s nursing home after working previously in other hospitals. She then transitioned to Southwest Health’s hospital before leading the Med/Surg floor. Using this experience, Brandi is excited to lead Southwest Health with patient experience and care top of mind. Her willingness to serve and first-hand understanding of the organization will assist Southwest Health’s growth goal!
A Wisconsin native, Brandi grew up and established her career here in southwest Wisconsin. She earned her nursing degree from Southwest Technical College in Fennimore, Wisconsin. She then attended Franklin University for her Bachelor of Nursing degree. Currently, she is working towards obtaining her Masters of Business Management degree at Western Governors University.
When she’s not working at Southwest Health, Brandi volunteers as the Vice President and EMT with the Dickeyville EMS unit. Outside of serving southwest Wisconsin, Brandi spends time with her husband, Jamie, and her two children, Waylon and Carolyn.
Steve McCarthy, PT, MBA
Chief Operating Officer
Coming to Southwest Health with a strong background in patient care and deep experience managing, growing, and developing both clinics and clinical services, Steve has long demonstrated an exceptional commitment to rural health and to shaping the delivery of patient-centered care.
Hilbert, Wisconsin is Steve’s hometown, yet he has strong roots throughout the southwest region of the state as his father was born and raised around Highland, his mother near Richland Center, and a family tree farm has long been maintained in Clyde. Steve earned his BS Degree in Physical Therapy from the University of Wisconsin – LaCrosse and his MBA from the University of Phoenix – Madison Campus. He brings SH wide-ranging and valuable experience in strategic planning and business development as well as building projects, quality, professional recruitment and development, and service management. His many awards and accolades include being named State and National Nursing Home Administrator of the Year while in an interim role.
For Steve, living in rural communities has also always meant being engaged in local leadership outside of work. He has served as village trustee, chamber board member, and school board member among other community leadership posts. He and his wife Linda, a physical therapist, have two daughters, Megan and Halle. In his spare time, Steve enjoys hunting, fishing, and family travel.
Jesse Sookochoff, MBA, FACHE
Chief Administrative & Financial Officer
Jesse comes to Southwest Health with over a decade of experience in the financial industry and a wealth of knowledge about health care administration and finance. His long family history of healthcare careers has given him the drive and passion to be a natural leader in the industry.
Jesse grew up between Manitoulin Island, Ontario Canada, Spring Valley, Minnesota and Eagle River, Wisconsin. He graduated with a Bachelor of Business Administration in Finance from Labovitz School of Business and Economics at the University of Minnesota in Duluth, MN. Jesse then attended the Sauder School of Business at the University of British Columbia in Vancouver where he earned his Master of Business Administration in Strategic Management.
He has continued to further himself by becoming a Fellow of the American College of Healthcare Executives (ACHE) as well as a member of the Healthcare Financial Management Association (HFMA). Jesse earned his Lean Six Sigma Black Belt designation during his extensive career with Ministry Health Care across Northern and Central Wisconsin. While there he also won the Healthcare Business Insights Revenue Cycle Award for Revenue Cycle improvement and excellence.
Jesse is a family man who enjoys volunteering and spending time outdoors with his wife Amy and their three children. He enjoys skiing, sailing, playing and coaching hockey, traveling and woodworking.
Caiti joins the administrative team with over seven years of experience performing a variety of roles, from working as an executive assistant to leading human resources. During her time at Southwest Health, she has worked with the leadership team to elevate employee experience, which has resulted in high employee engagement and national workplace excellence awards. She is responsible for overall human resources strategy, recruitment and retention planning, performance management, leadership development, employee engagement and wellness, employee education and development, compensation and benefits, and employee relations.
As the Chief Human Resources Officer, Caiti focuses on our people and our culture (Journey to Excellence) to maintain employee engagement while providing exceptional care for the patients we serve. She will re-inspire a wellness committee to provide more resources to support Southwest Health employees’ well-being.
A southwest Wisconsin native, Caiti grew up and has established her career here in southwest Wisconsin. She earned her Business Administration degree from the University of Wisconsin-Platteville with a double emphasis in management and human resource management.
Caiti lives in Platteville, Wisconsin, with her husband Ben and her children, Ellianna, Finley, and Piper.
Corey joins the leadership team after serving as the Director of the Laboratory at Southwest Health for the past two years. Utilizing his problem-solving and process improvement skills, Corey will effectively serve as the Chief Ancillary Services Officer.
Corey returned to Southwest Health after being a student here many years ago. He’s excited to be back with the organization. After graduating from the University of Wisconsin-Platteville with a Biology Degree, he obtained an additional Laboratory Science degree at Madison Area Technical College. Currently, he is working towards his MBA in Healthcare Management at Western Governor’s University.
Corey is excited to provide guidance and resources to the employees of Southwest Health to empower employees to be as successful in their careers as possible.
As Corey transitions into his role, his first goal as the Chief Ancillary Services Officer is to understand more about the ancillary departments that need additional support within the organization. Corey describes Southwest Health as a great place to work and is positioned for long-term success. He’s enthusiastic to be a larger part of the organization.
When Corey is not working at Southwest Health or serving on multiple committees, he spends time camping, fishing, and working in his garden with his wife Michelle, and kids, Brianna, Bobby, Bradley, and Brooklynn.