Chief Executive Officer
With over 25 years in leadership roles in rural healthcare organizations, Dan brings Southwest Health a high level of management skills and experience. Yet, those who know him best say his personality and attitude make him an uncommonly strong leader.
Growing up on a dairy farm in Ashley, North Dakota, Dan first learned the value of good hard work. With a scholarship to play football and run track at Valley City State University, he made the hard work pay off by becoming an All-American in football. Later, Dan went on to earn a Master’s in Management from the University of St. Scholastica in Duluth, Minnesota.
The winning attitude he cultivated in college athletics served him well as a young healthcare executive rising quickly, gaining experience, and meeting challenges. After three years of experience in long-term care and six years in rural healthcare finance, Dan took on his first Chief Executive Officer position at 32 at Essentia Health in Ada, Minnesota. He brought the organization through numerous financial and operational challenges to create a high-performing local health system with a dedicated team of employees and a strong medical staff. Dan’s career has also included successful leadership and management positions with the Benedictine Health System and Cuyuna Regional Medical Center in Crosby, Minnesota.
At Southwest Health, Dan is putting his exceptional leadership skills to work to realize the full potential of an organization that enjoys strong community support, excellent medical staff and employees, a solid financial footing, and beautiful facilities. Since his arrival in August 2011, SH has recruited many key staff and physicians, added powerful new diagnostic imaging technologies, and made exciting additions and expansions to services. Today, buoyed by Dan’s natural leadership abilities and can-do attitude, Southwest Health’s future and the future of local healthcare in Southwest Wisconsin now shine brighter than ever before.
Dan and his wife Amy, an accountant, have three children, including a daughter who is a Registered Nurse in Fargo and twins in college at La Crosse. He is an avid fisherman, golfer, and racquetball player.
Shannon’s experience is broad and deep. As a Registered Nurse, she’s performed a wide variety of roles from clinical to technical to supervisory and leadership. She’s provided hands on patient care in the Emergency Department and led staff as a nursing supervisor.
She’s also well versed in case management duties and is highly accomplished as a Nursing Informatics Coordinator in our Information Technology Department. The common theme she is always focused on is providing the best patient care, whether at the bedside, mentoring staff, or in software implementation behind the scenes. As a nurse, a leader, and a mother, she understands the impact of excellent patient care.
A southwest Wisconsin native, Shannon grew up and has established her career here in southwest Wisconsin. She earned her Associate degree in Nursing from Southwest Wisconsin Technical College in Fennimore before securing a Bachelor’s degree in Nursing from the University of Phoenix. From there, she furthered her formal education by earning a Master’s degree in Nursing Education from Walden University. Most recently she received her Post Masters Family Nurse Practitioner Certificate 2018 from Purdue University.
In her role as Chief Clinical Officer, Shannon is excited to be an integral leader of a team on a Journey to Excellence continuously moving forward toward the highest possible performance. Her experience from the bedside to IT to management helps her to see the many facets of clinical care while contributing to our innovative culture and strategic clinical leadership.
Shannon has four children, who keep her always on the move outside of work. If they find themselves with a little free time, they are sure to be spending it outdoors.
Steve McCarthy, PT, MBA
Chief Operating Officer
Coming to SH with a strong background in patient care and deep experience managing, growing, and developing both clinics and clinical services, Steve has long demonstrated an exceptional commitment to rural health and to shaping the delivery of patient-centered care.
Hilbert, Wisconsin is Steve’s hometown, yet he has strong roots throughout the southwest region of the state as his father was born and raised around Highland, his mother near Richland Center, and a family tree farm has long been maintained in Clyde. Steve earned his BS Degree in Physical Therapy from the University of Wisconsin – LaCrosse and his MBA from the University of Phoenix – Madison Campus. He brings SH wide-ranging and valuable experience in strategic planning and business development as well as building projects, quality, professional recruitment and development, and service management. His many awards and accolades include being named State and National Nursing Home Administrator of the Year while in an interim role.
For Steve, living in rural communities has also always meant being engaged in local leadership outside of work. He has served as village trustee, chamber board member, and school board member among other community leadership posts. He and his wife Linda, a physical therapist, have two daughters, Megan and Halle. In his spare time, Steve enjoys hunting, fishing, and family travel.
Jesse Sookochoff, MBA, FACHE
Chief Administrative & Financial Officer
Jesse comes to SH with over a decade of experience in the financial industry and a wealth of knowledge about health care administration and finance. His long family history of healthcare careers has given him the drive and passion to be a natural leader in the industry.
Jesse grew up between Manitoulin Island, Ontario Canada, Spring Valley, Minnesota and Eagle River, Wisconsin. He graduated with a Bachelor of Business Administration in Finance from Labovitz School of Business and Economics at the University of Minnesota in Duluth, MN. Jesse then attended the Sauder School of Business at the University of British Columbia in Vancouver where he earned his Master of Business Administration in Strategic Management.
He has continued to further himself by becoming a Fellow of the American College of Healthcare Executives (ACHE) as well as a member of the Healthcare Financial Management Association (HFMA). Jesse earned his Lean Six Sigma Black Belt designation during his extensive career with Ministry Health Care across Northern and Central Wisconsin. While there he also won the Healthcare Business Insights Revenue Cycle Award for Revenue Cycle improvement and excellence.
Jesse is a family man who enjoys volunteering and spending time outdoors with his wife Amy and their three children. He enjoys skiing, sailing, playing and coaching hockey, traveling and woodworking.
Caiti joins the administrative team with over seven years of experience performing a variety of roles, from working as an executive assistant to leading human resources. During her time at Southwest Health, she has worked with the leadership team to elevate employee experience, which has resulted in high employee engagement and national workplace excellence awards. She is responsible for overall human resources strategy, recruitment and retention planning, performance management, leadership development, employee engagement and wellness, employee education and development, compensation and benefits, and employee relations.
As the Chief Human Resources Officer, Caiti focuses on our people and our culture (Journey to Excellence) to maintain employee engagement while providing exceptional care for the patients we serve. She will re-inspire a wellness committee to provide more resources to support Southwest Health employees’ well-being.
A southwest Wisconsin native, Caiti grew up and has established her career here in southwest Wisconsin. She earned her Business Administration degree from the University of Wisconsin-Platteville with a double emphasis in management and human resource management.
Caiti lives in Platteville, Wisconsin, with her husband Ben and her children, Ellianna, Finley, and Piper.