Click here for the latest information.

Leadership Team

danr_WEBDan Rohrbach
Chief Executive Officer

With over 20 years in leadership roles in rural healthcare organizations, Dan brings SH a high level of management skill and experience. Yet, those who know him best say it’s his personality and attitude that make him an uncommonly strong leader.

Growing up on a dairy farm in Ashley, North Dakota, Dan first learned the value of good hard work. With a scholarship to play football and run track at Valley City State University, he made the hard work pay off by becoming an All-American in football. Later, Dan went on to earn a Master’s in Management from the University of St. Scholastica in Duluth, Minnesota.

The winning attitude he cultivated in college and athletics served him well as a young healthcare executive rising quickly, gaining experience and meeting challenges. After 3 years of experience in long-term care and six years in rural healthcare finance, Dan took on his first Chief Executive Officer position at the age of 32 at Essentia Health in Ada, Minnesota. There, he brought the organization through numerous financial and operational challenges to create a high performing local health system with a dedicated team of employees and a strong medical staff. Dan’s career has also included successful leadership and management positions with the Benedictine Health System and Cuyuna Regional Medical Center in Crosby, Minnesota.

Now at SH, Dan is putting his exceptional leadership skills to work to realize the full potential of an organization that enjoys strong community support, an excellent medical staff and employees, a solid financial footing and beautiful facilities. Since his arrival in August 2011, SH has recruited many key staff and physicians, added powerful new diagnostic imaging technologies, and made exciting additions and expansions to services. Today, buoyed by Dan’s natural leadership abilities and can-do attitude, SH’s future and the future of local healthcare in Southwest Wisconsin now shines brighter than ever before.

Dan and his wife Amy, an accountant, have three children, including a daughter in college and twins in high school. He is an avid fisherman, golfer and racquetball player.

Shannon Millin, APNP
Chief Clinical Officer

Shannon’s experience is broad and deep. As a Registered Nurse, she’s performed a wide variety of roles from clinical to technical to supervisory and leadership. She’s provided hands on patient care in the Emergency Department and led staff as a nursing supervisor.

She’s also well versed in case management duties and is highly accomplished as a Nursing Informatics Coordinator in our Information Technology Department. The common theme she is always focused on is providing the best patient care, whether at the bedside, mentoring staff, or in software implementation behind the scenes. As a nurse, a leader, and a mother, she understands the impact of excellent patient care.

A southwest Wisconsin native, Shannon grew up and has established her career here in southwest Wisconsin. She earned her Associate degree in Nursing from Southwest Wisconsin Technical College in Fennimore before securing a Bachelor’s degree in Nursing from the University of Phoenix. From there, she furthered her formal education by earning a Master’s degree in Nursing Education from Walden University. Most recently she received her Post Masters Family Nurse Practitioner Certificate 2018 from Purdue University.

In her role as Chief Clinical Officer, Shannon is excited to be an integral leader of a team on a Journey to Excellence continuously moving forward toward the highest possible performance. Her experience from the bedside to IT to management helps her to see the many facets of clinical care while contributing to our innovative culture and strategic clinical leadership.

Shannon has four children, who keep her always on the move outside of work. If they find themselves with a little free time, they are sure to be spending it outdoors.

Steve McCarthy, PT, MBA
Chief Operating Officer

Coming to SH with a strong background in patient care and deep experience managing, growing, and developing both clinics and clinical services, Steve has long demonstrated an exceptional commitment to rural health and to shaping the delivery of patient-centered care.

Hilbert, Wisconsin is Steve’s hometown, yet he has strong roots throughout the southwest region of the state as his father was born and raised around Highland, his mother near Richland Center, and a family tree farm has long been maintained in Clyde. Steve earned his BS Degree in Physical Therapy from the University of Wisconsin – LaCrosse and his MBA from the University of Phoenix – Madison Campus. He brings SH wide-ranging and valuable experience in strategic planning and business development as well as building projects, quality, professional recruitment and development, and service management. His many awards and accolades include being named State and National Nursing Home Administrator of the Year while in an interim role.

For Steve, living in rural communities has also always meant being engaged in local leadership outside of work. He has served as village trustee, chamber board member, and school board member among other community leadership posts. He and his wife Linda, a physical therapist, have two daughters, Megan and Halle. In his spare time, Steve enjoys hunting, fishing, and family travel.

Jesse Sookochoff, MBA, FACHE
Chief Administrative & Financial Officer

Jesse comes to SH with over a decade of experience in the financial industry and a wealth of knowledge about health care administration and finance. His long family history of healthcare careers has given him the drive and passion to be a natural leader in the industry.

Jesse grew up between Manitoulin Island, Ontario Canada, Spring Valley, Minnesota and Eagle River, Wisconsin. He graduated with a Bachelor of Business Administration in Finance from Labovitz School of Business and Economics at the University of Minnesota in Duluth, MN. Jesse then attended the Sauder School of Business at the University of British Columbia in Vancouver where he earned his Master of Business Administration in Strategic Management.  

He has continued to further himself by becoming a Fellow of the American College of Healthcare Executives (ACHE) as well as a member of the Healthcare Financial Management Association (HFMA). Jesse earned his Lean Six Sigma Black Belt designation during his extensive career with Ministry Health Care across Northern and Central Wisconsin. While there he also won the Healthcare Business Insights Revenue Cycle Award for Revenue Cycle improvement and excellence. 

Jesse is a family man who enjoys volunteering and spending time outdoors with his wife Amy and their three children. He enjoys skiing, sailing, playing and coaching hockey, traveling and woodworking.